LifeQode and the Lifesquare application aim to operate in an environment that is fully compliant with the Health Insurance Portability and Accountability Act of 1996 and its accompanying regulations (“HIPAA”). Even though LifeQode believes that it is not subject to HIPAA, we choose to adhere to the strict HIPAA standards as a commitment to your privacy and security.
We will store the personal and medical information that you provide to us or have provided on your behalf (your “Lifesquare Profile”) and generate a unique identifier for you to keep on your person (your “Lifesquare Code”). In any medical situation, a medical professional (i.e., an “EMS Provider”) equipped with the Lifesquare application (the “Application”) can scan your Lifesquare Code and access your Lifesquare Profile to see only that information you allow them to see.
The Service is designed and intended for use by adults, and is not intended for, nor designed to be used by children under the age of 18. A parent or guardian, however, may use the Service on behalf of a minor child. The parent or guardian assumes full responsibility for ensuring that the log-in information for the Lifesquare account is kept secure and that the information in the Lifesquare Profile is accurate, complete, and up-to-date.
Information We Collect
We require the collection of certain contact information as part of the registration process, including your name, email address, zip code and password.
To complete your Lifesquare Profile, we require a minimum of your postal address, gender, and birth date. You may provide additional contact information (e.g., health plan, primary health care provider, alternative contacts). We encourage you to provide as much information as is possible in order to enable your optimal use of the Service. In many cases, you will be asked to enter this contact information directly. In other cases, that information may be pre-filled if you have already provided it through the registration process of a business partner website and have consented to its disclosure to LifeQode through that business partner website.
We ask you for the sort of personal medical information that EMS Providers may need in order to streamline their response to an emergency. You may enter your personal and medical information, including health conditions, allergies and medications, directly into your Lifesquare Profile.
In certain cases and at your election, you may be able to opt-in to having your medical information pre-filled and updated by a business partner of LifeQode, where that business partner has obtained the necessary consents from you to disclose this information to LifeQode. We may also ask you to give permission to your health care providers and other sources to disclose your personal information and medical records to us. The provision of this information is entirely at your health care provider’s discretion, based upon your consent and authorization.
Information Collected Via Technology
In connection with your use of the Service, Lifesquare collects and stores log file information that does not personally identify you, such as the internet protocol address of the computer you are using, the name of the domain and host from which you access the Internet, the browser software you use and your operating system, the default language on your Internet browser or your operating system, the date and time you access the Service, the website you came from, and/or the device from which you connect to the Service. Lifesquare uses this log file information to analyze trends, administer the Service, and monitor service traffic and usage patterns for internal security purposes and to help make the Service more useful.
In order to personalize our Service for you and to collect aggregate, non-personal information regarding service usage by all of our users, Lifesquare uses “cookies” and may also use “web beacons” on its Website or via email. A “cookie” is a small text file that the Website transfers to your computer’s hard drive. The Website assigns each computer a different cookie, and the cookie assigns a random, unique number to your computer. The cookie does not contain personally identifiable information. Lifesquare may use both persistent and session cookies; persistent cookies remain on your computer or device after you close your session and until you delete them, while session cookies expire when you close your browser. Your browser software can be set to warn you of cookies or to reject all cookies. Most browsers offer instructions on how to reset the browser to reject cookies in the “Help” section of the toolbar. If you reject all cookies originating from the Service, you may not be able to use the Service.
A “web beacon” is an object embedded in a webpage or email and is usually invisible to the user but allows for a party to check whether a user has viewed a particular webpage or email. Web beacons help us track usage of our Services. Web beacons will be assigned a random, unique number and do not contain personally identifiable information.
How We Protect Information
We implement strict security measures designed to protect your information from unauthorized access. Your account is protected by your account password, and we urge you to take steps to keep your personal information safe by not disclosing your password and by promptly logging out of your account after each use. We further protect your information from potential security breaches by implementing technological security measures including encryption, firewalls and secure socket layer technology. However, these measures do not guarantee that your information will not be accessed, disclosed, altered or destroyed by breach of such firewalls and secure server software. By using our Service, you acknowledge that you understand and agree to assume these risks.
Authorized Medical Professional
How We Use and Disclose Information
Personally Identifiable Information
Lifesquare maintains an audit trail that keeps track of who has had access to your Lifesquare Profile and whether any changes to your Lifesquare account or Lifesquare Profile have occurred. You can view the information you entered into your Lifesquare Profile. If another individual is managing your Lifesquare account with your authorization, this person can view your Lifesquare Profile on your behalf.
Lifesquare uses your contact information and Lifesquare Profile to do the following: operate the Service, determine Service use, provide survey opportunities for you to evaluate and improve the Service, decide what additional services will meet our users’ needs, communicate back to you about customer service issues, provide information as required by law, and update you regarding the Service.
We will release your Lifesquare Profile, for treatment or diagnostic purposes only, to qualified medical personnel. When an medical professional or Good Samaritan (acting in accordance with the prevailing Good Samaritan Rule in your jurisdiction) determines that you are in need or may be in need of emergency medical services, you are deemed to have agreed to permit the individual to access those aspects of your Lifesquare Profile for which you have granted access. In addition, if the EMS Provider transports you to a facility, you are deemed to have agreed to permit notification of such transport to your emergency contacts, if any, that you have provided to Lifesquare. Finally, a medical professional may print out and/or make physical copies of your Lifesquare Profile to better enable your continued treatment at a hospital or other health care facility.
If you are treated by a medical professional, we or the medical professional may also release your information to electronic patient care records (“ePCR”). We do not intend to directly release any of your information to your insurance company or your health plan. Please aware that it is standard protocol for certified medical professionals to pass along some or all of the information they receive as part of their documentation process to other health care providers, electronic medical records, insurance companies or other health plans, including government programs such as Medicaid or Medicare.
“De-Identified Information” is information about a user presented in a form where information about one anonymous user would be indistinguishable from information relating to other anonymous users. De-Identified Information is not in a form that allows anyone studying the information to personally identify any Member.
“Aggregate Information” is information that describes the habits, usage patterns and/or demographics of users as a group but does not reveal the identity of particular users. Your De-Identified Information may be combined with the De-Identified Information of other Lifesquare users and may be used to create statistical and other information for analysis by LifeQode.
We reserve the right to use Aggregate Information for a number of reasons to be determined by LifeQode, which might include use of Aggregate Information within the Service to understand the needs of users and to determine what kinds of programs and services we can offer to you. LifeQode could also use this Aggregate Information to give potential users or business partners a picture of the Lifesquare user community and services.
Your Rights Regarding Your Information
LifeQode may store and maintain all electronic communications sent via the Service, your contact information, and your Lifesquare Profile, regardless of whether you or LifeQode have suspended or terminated your use of the Service.
(Last updated August 20, 2014)